Jordan Duffin
Festival Branding
Baraboo Circus Bash, 2025
Adobe Illustrator, InDesign, Photoshop
This branding project centers around creating a vibrant and cohesive visual identity for a circus festival held in Baraboo, Wisconsin — a town known as the historic home of the Ringling Brothers. The goal was to capture the spirit of classic American circus culture while giving it a modern, engaging twist that would appeal to both families and a new generation of circusgoers. The brand identity includes a logo, poster, badges, totes bags and social media posts that support visual elements reflecting the playful, whimsical, and adventurous nature of the circus. Drawing inspiration from vintage circus posters, big top tents, and the rich history of Baraboo’s circus heritage, the design aims to evoke nostalgia while remaining fresh and accessible.
Adobe Illustrator, InDesign, Photoshop
This branding project centers around creating a vibrant and cohesive visual identity for a circus festival held in Baraboo, Wisconsin — a town known as the historic home of the Ringling Brothers. The goal was to capture the spirit of classic American circus culture while giving it a modern, engaging twist that would appeal to both families and a new generation of circusgoers. The brand identity includes a logo, poster, badges, totes bags and social media posts that support visual elements reflecting the playful, whimsical, and adventurous nature of the circus. Drawing inspiration from vintage circus posters, big top tents, and the rich history of Baraboo’s circus heritage, the design aims to evoke nostalgia while remaining fresh and accessible.
