Jordan Duffin
Des"TEA"nations Tea Packaging
Des”TEA”nations Tea Packaging, 2020
Adobe Illustrator
The objective of this project was to expand the current product offering to combine a common tea with a spice/flavor from a specific destination to attract new consumers to this brand. We had to develop our own target audience, define our ingredients of choice, and develop a sub-brand logotype, and design the package/label. For the research process, we had to go to the store and look at what our company’s designs currently look like. We also had to pick a target audience and define our new product through design. I was inspired by the current market of teas but wanted to add some new aspects to the tea I created. I wanted to create a calming and energy tea, that had an infusion of herbs and CBD for a relaxing effect.
Adobe Illustrator
The objective of this project was to expand the current product offering to combine a common tea with a spice/flavor from a specific destination to attract new consumers to this brand. We had to develop our own target audience, define our ingredients of choice, and develop a sub-brand logotype, and design the package/label. For the research process, we had to go to the store and look at what our company’s designs currently look like. We also had to pick a target audience and define our new product through design. I was inspired by the current market of teas but wanted to add some new aspects to the tea I created. I wanted to create a calming and energy tea, that had an infusion of herbs and CBD for a relaxing effect.
